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Miami Beach, Art Basel 2013
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Worldwide exhibition
Art Basel 2013
Concept
Creative direction
Exhibit design
Artist commissioning
(in collaboration with Sebastien Agneessens)
Global exhibit production and
execution
Event design + global production


Park Avenue Armory, NYC

Triennale Design Museum, Milan

Palais de Tokyo, Paris

Aréna, Geneva

UCCA, Beijing

Tanjong Pagar Station, Singapore


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Art Basel 2013
Hong Kong, Basel, Miami

Space Design (in collaboration with Sebastien Agneessens)
Global production and execution

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Brand repositioning strategy
Art Direction (campaign)
Photoshoot Production
Clarins x Miraval Pop-Up Spa (NYC)
Creative Direction
Event Design + production
Brand Strategy
Brand Identity Strategic Partnerships
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Curation of LED and Sound Installation
Launch event concept + design + production (New Museum, NYC)
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Event Planning + Production-Launch of Incanto Bloom NYC

Development + Execution of Promotional Strategies
(Bloomingdale's + Nordstrom)
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Brand identity development
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Branding Identity Development
Chateau Haut Brion 75th Anniversary
Event Planning + Production Metropolitan Museum, NYC
Vibiana Cathedral, Los Angeles
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US Launch of Home Skin Lab
New Museum, NYC
Event Planning + Production
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Brand Repositioning Strategy
Art Direction (campaign)
Photoshoot Production
Art Direction (PR Guidelines) / Magazine Layout Design
Content Creation
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Nespresso Launch Bloomingdale’s nationwide
Viral Marketing Campaign concept
and execution
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Adverising Campaign
Showroom Design
Strategic Partnerships
Advertising Campaign Shot by Ryan McGinley - Branding Strategy
Campaign Concept / Art Direction
Production
Media Planning + buying

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Showroom Design (NYC) Concept
Design and Production
(in collaboration with Formavision)

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Strategic Partnerships
SXSW
Ete d’Amour

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Construkt Series
Artist curation and commissioning Artwork production Event design and management

Construkt 0
Hidden track
By die gestalten verlag

Construkt 1
United field theory
By dennis askins

Construkt 2
Urban cast-away
By dror benshetrit

Construkt 3
Don't tread on me
By wk interact

Construkt 4
Hanging gardens of pulp
By zoe bradley

Construkt 5
Moment of impact
By jeroen de schriver
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Influencer Campaign
Concept + Ideation
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Brand strategy / strategic partnership (Jeremy Scott)
Event Planning and production of the Soho Flagship Store’s opening ceremony
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Brand Strategy Advertising Campaigns Strategic Partnerships: Unicef, Rain Forest Foundation, Vice Magazine Art direction / design: website, collaterals, promotional tools Media Planning Content creation
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Concept and development of promotional Strategy Content creation
Strategic Partnerships (NYU, Water Taxis, Music Festivals, etc.)
Design of collateral material
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Package Design
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Brand Awareness Strategy /
US Market Penetration
Overall Brand Identity
(Including naming + Package Design)
Art Direction
Website Design + Production
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Visual Rebranding Strategy
Art Direction / Retail Environment + Communication Tools
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Art Direction / Brand Identity
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Art Direction / Package Design
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Overall Market Penetration Strategy / US Brand Awareness Campaign Advertising Campaign
(shot by Ben Watts)
Concept + Production
Art Direction / Brand Identity / Design of All Communication Tools Content Creation Promotional Strategies - Concept + Execution
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Strategic Planning / US Brand Awareness Campaign
Art Direction / Design of All Communication Tools Design of Retail Environments
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Concept Art Direction / Layout Design Photoshoot Production
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Overall brand identity
(Naming, Design of All
Communication Tools)
Advertising Campaign Media Planning + Buying Showroom Design + Production *Design Award - 2007
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Creative Direction
Event Design
Event Production
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